call it spring spring / summer 2015 product knowledge
art direction (still life) & design - print
The ALDO Group is one of the world’s leading fashion retailers, with more than 20,000 team members worldwide and nearly 200 million customers visiting their stores each year. Specializing in the design and production of quality, stylish and accessible footwear and accessories, the ALDO Group has an unsurpassed knowledge of the shoe retail business. This expertise has enabled them to cover all corners of the footwear market with three signature brands: ALDO, CALL IT SPRING and GLOBO. While all distinct in character, the ALDO Group family of brands all beat with the same heart - an energetic core containing the spirit and vision of one man and his dream.
The CALL IT SPRING Product Knowledge document was distributed to all CALL IT SPRING banner stores across the world with a goal to showcase the new SS15 product while highlighting the key silhouettes and features of the season. The purpose was to create an elevated selling tool for employees to use when approaching customers.
Still Life Art Direction & Design: Garrett Naccarato