matt & nat fall/winter 2017 campaign
art direction - editorial
Matt & Nat is a vegan handbag, footwear and accessory company founded in Montreal, Quebec in 1995. Bringing together MAT(Terials) & NAT(ure), Matt & Nat is committed to not using leather or any other animal-based materials in their designs. Each season, they continue to explore new innovative ways to remain sustainable and eco-friendly while providing quality, on-trend product. They we are always pushing the boundaries, breaking the paradigm of what others perceive as eco-fashion.
For Fall/Winter 2017, the Art Gallery of Toronto serves as both a backdrop and inspiration for the seasonal advertising campaign. With its awe-inducing sweeping plains, natural light and polished Douglas fir, the iconic Canadian gallery embodies the bold beauty and boundless possibilities at the intersection of MAT(T)erial and NATure.
Art Director: Garrett Naccarato
Photographer: Sophia Baboolal
Photo Assistant: Nicholas Merzetti
Hair & Makeup: Sophie Hsin (Plutino Group)
Hair & Makeup Assistant: Andrew Elek
Stylist: Noémie Provencher