matt & nat fall/winter 2017 campaign

art direction - editorial

Matt & Nat is a vegan handbag, footwear and accessory company founded in Montreal, Quebec in 1995. Bringing together MAT(Terials) & NAT(ure), Matt & Nat is committed to not using leather or any other animal-based materials in their designs. Each season, they continue to explore new innovative ways to remain sustainable and eco-friendly while providing quality, on-trend product. They we are always pushing the boundaries, breaking the paradigm of what others perceive as eco-fashion.

For Fall/Winter 2017, the Art Gallery of Toronto serves as both a backdrop and inspiration for the seasonal advertising campaign. With its awe-inducing sweeping plains, natural light and polished Douglas fir, the iconic Canadian gallery embodies the bold beauty and boundless possibilities at the intersection of MAT(T)erial and NATure.



Art Director: Garrett Naccarato

Photographer: Sophia Baboolal

Photo Assistant: Nicholas Merzetti

Hair & Makeup: Sophie Hsin (Plutino Group)

Hair & Makeup Assistant: Andrew Elek

Stylist: Noémie Provencher

Models: Cassandra (Elmer Olsen Model Management)
Claudia (Chantale Nadeau)
Eric (Chantale Nadeau)