WWD
Cover Editorial, Summer 2025

The Top Men’s Trends at the Chicago Collective Spring 2026: The New Preppy

Women's Wear Daily (also known as WWD) is a fashion-industry trade journal often referred to as the "Bible of fashion". It provides information and intelligence on changing trends and breaking news in the men's and women's fashion, beauty, and retail industries. Its readership is made up largely of retailers, designers, manufacturers, marketers, financiers, media executives, advertising agencies, socialites, and trend makers.